I believe we are far greater beings than the current paradigm marketing and advertising assumes us to be. Every day, we are bombarded with ads appealing to our fears and by design, entice us into the vacant spiral of zombie consumerism.
Very scary yes? I agree. As a creator of a skincare line that I want to sell, it gets even more frightening. How do my products stand out unless I perpetuate the same soul-depriving tactics? How can I sell in a way that is good for your soul and mine? How do I proceed into success with my indie-biz and not continue to tell this lie?
I believe that we are enough. I believe we are capable, smart beings who intend to use our money wisely and responsibly. I believe when we choose to buy a product with informed consent, we are empowered to truly decide its value for ourselves.
For an individual to give valid informed consent, three components must be present:
- Disclosure requires the professional to supply each prospective subject with the information necessary to make an autonomous decision and also to ensure that the subject adequately understands the information provided.
- Capacity pertains to the ability of the subject to both understand the information provided and form a reasonable judgment based on the potential consequences of his/her decision.
- Voluntariness refers to the subject’s right to freely exercise his/her decision making without being subjected to external pressure such as coercion, manipulation, or undue influence.
This is why as your skinPT, my MO is “edu-tising”, which is a word I made up that means educating as my way of advertising. I do this because I LOVE your free-will and want you to make informed choices that empower you. And, I don’t want us to be soul-sucking zombies!! I’ve been “edu-tising” skinPT for 3 years now, and I’ve noticed that learning about the structure and function of skin is less captivating than tempting you with perfect cleavage. Sex sells for sure. I believe that over emphasizing sex in advertising manipulates us into unnatural expectations of ourselves and of the products and services we buy.
“Girlfriend Skincare Tips”
Where am I going with this? I will continue to “edu-tise” because it’s fun for me and hopefully informative for you. I also have another idea, it’s an ad campaign I call “Girlfriend Skincare Tips”. Why? W-O-M-E-N, Word Of Mouth Empowers Naturally! The bond women share is a sacred trust. Much more meaningful than empty promises from big skincare companies who just want your money.
Imagine you’re sitting with a girlfriend in a spirit of relaxed trust. What do we talk about? Personal care, beauty tips, insights on life…the real good stuff! I want to share the love and trust that you and I share in our friendship with the world…while advertising. Nothing complicated or hyped-up, just real, sincere, silly, honest stuff. I hope to grow a community of word-of-mouth trust and build skinPT into the brand where people land and stay.
Together, We Can Change The Paradigm
If you want to help me and my indie-biz be profitable, and maybe, just maybe change the entire paradigm of advertising and marketing, you can do it in 3 easy steps.
- Answer these questions
- What is your favorite product & why?
- Why do you choose skinPT over other brands?
- How has the concept of putting your skin into rehab changed your relationship with your skin?
- What insight into life or personal-care or community do you want your dearest girlfriends to know?
- Snap a pic or short video of you with product
- Text the above if you have my phone number, or respond to this newsletter. I will design the ad and share on social media
Thank you my friends for the opportunity to serve you! I love my job as your skinPT. It’s W-O-M-E-N vs Zombie Consumerism. Together we can say “NO” to those soul-sucking tactics and “YES” to what is real, natural and empowering…one “Girlfriend Skincare Tip” at a time.
xxJade L Brown, PT